The most recent trend Search Engine optimization (SEO) is continuously evolving. It doesn’t mean that old information is not accurate. But it means that there is set of some misconceptions. Some wrongly fabricated SEO concepts are as follows:
Few Low Quality Links will Hurt your Rankings
On releasing Disavow tool, Google found many marketers get in to risk. This is because they felt that every bad link will harm their rankings. Actually, for a certain point, the marketers’ thought was right, as bad links can definitely spoil their site’s rankings in certain circumstances. Google is now aiming to stop the manipulation of its algorithm through link building. It is true that low quality links that point back to our websites will be from low-quality aggregator sites. We can stop these low quality sites by using services like Cloudflare. There is a chance of more junk site links, if we have bigger sites. Generally, we should not encourage these links. It is wise to disavow each link.
It’s a Credit if High Authority Websites make use of your Content
When a bigger authority site, republishes your content, it is a good thing. By this, you will get a link back, and you generate traffic or even sales sometimes. The issue with having content republished is that it creates plagiarized content. Though the websites that are linking back to you are authority sites, search engines like Google will rank them above the original content site. The disadvantage with this is sometimes the original content sites get hit by a Panda penalty. But yet, this is a great tactic to leverage bigger authority sites to follow single rule. They need to use a canonical tag that points back to original URL. This is the only way to stay without getting penalized for plagiarized content.
More the Pages, Better the Ranking
Implementing Content marketing isn’t a good thing. The problem with blogging or creating tons of pages of content is that it is a boring topic. This means only few people are interested in sharing the content on the social web. So, before adding a page to a site, analyze whether people will actually want to share and link to those web pages. Even adding worthy content on pages where people don’t link to share, No matter how good your content is, if you add pages that people don’t link to or share. It will actually affect your traffic.
Higher is the Bounce Rate of your Site, Lower is your Ranking
Many marketers found that, claiming higher your bounce rate simultaneously will lower your rankings. Hence, acquiring low bounce rate for a site is far enhanced. But it doesn’t mean that the site have higher rankings. Bounce rate and ranking has no co-relation. Hence, there is no huge difference in search traffic as bounce rates changed.
Sarah Maegan is a web marketing professional who works for Zuan SEO Company NYC and also a blogger passionate about sharing inspiring information to the fellow marketers.